Speaking & Training

The Science of Behavior—Finally Accessible to All

From Insight to Action: A Proven Voice in Habit and Behavior Change

Since 2010, Martin Grunburg has delivered compelling keynotes and training sessions for organizations worldwide. His unique approach blends science, storytelling, and strategy—equipping audiences to understand human behavior and apply it immediately for measurable, lasting results.

From Fortune 500 companies and government agencies to nonprofits and professional associations, Martin’s engaging and actionable style consistently leaves a lasting impression.

Making Behavior Make Sense—For Everyone

For too long, behavioral science has been treated as too complex to teach or apply outside of labs, universities, or therapy offices.

Martin Grunburg challenges that assumption—showing how human behavior can be broken down into simple, elemental forces that anyone can understand and apply to drive meaningful behavior change and accelerate goal achievement.

To prove it, he took his time-tested ideas straight to the scientific community. In July 2025, Martin published a preprint introducing the Unified Behavior Model™ (UBM)—the first elemental, unified, and goal-directed framework in behavioral science—on open science platforms including Zenodo and PsyArXiv. He even offered a public reward to any scientist who could falsify the model. So far, no one has.

At the core of UBM is the Behavior Echo-System—a powerful tool that makes behavioral science accessible, teachable, and immediately actionable across industries.

Whether the focus is habit formation, behavior change, or organizational performance, Martin empowers audiences with clear, practical tools they can use right away—turning insight into action and knowledge into lasting results.

Martin’s mission is bold but clear: make behavioral science so simple it can be taught to adolescents—and so powerful it can transform organizations

The Habit Factor®: Proven, Practical, and Powerful

Organizations across every industry have engaged with The Habit Factor®, consistently reporting measurable gains after applying its P.A.R.R. methodology.

A precise and practical framework that mirrors the scientific method itself, P.A.R.R. likely accounts for the powerful and repeatable results it produces.

Trusted by professionals worldwide, The Habit Factor® has been featured by universities and recommended as a productivity resource.

The pioneering P.A.R.R. habit development and alignment protocol remains a foundational tool—growing in popularity for driving positive, aligned behavior change and improved performance.

Importantly, Grunburg’s P.A.R.R. methodology distinguishes itself from “habit loop” frameworks rooted in rodent studies. From the outset, Martin has emphasized that in habit development and alignment, humans possess the uniquely powerful capacities of choice, intention, and reflection—abilities rodents simply do not. P.A.R.R. is designed to leverage these distinctly human traits.

Each year, new scientific research continues to affirm the core insights Martin first introduced in 2009.

Martin’s keynotes, retreats, remote classes, and in-person workshops are tailored to meet organizational goals. Programs may also include bulk-discounted paperback copies of The Habit Factor® as gifts for employees to reinforce learning and ensure long-term impact.

Company leaders are further encouraged to use The Habit Factor® as a consultative framework following presentations—helping ensure retention and proper application across teams and departments.

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If you’re seeking one of the most meaningful and impactful presentations—designed to deliver a tremendous return on investment—look no further.

Presentations are priced individually and tailored to your organization. Please complete the form below, sharing details about your upcoming event, timeline, and budget to inquire about dates and availability.

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About

Martin Grunburg is a lifelong entrepreneur, award-winning author, TEDx speaker (invited to speak in the United Arab Emirates), and creator of The Habit Factor® (app & book).

His groundbreaking ideas about habit and goal achievement have been featured within dozens of the most popular online publications, including The New York Times, C|Net, Mashable.com, Lifehacker.com and US News & World Report, as well as dozens of other productivity blogs. He’s been identified by Success Magazine as one of today’s most inspirational, creative and respected thought-leaders in the multibillion-dollar personal-development arena.